WOMEN IN SPORTS

Women in Sports

“Women in Sports” is the new media platform recognized by AIPS ASIA and is devoted to promoting gender equality in sports by presenting outstanding performances and recognizing solid contribution from female sports participants in Asia. This platform will focus not only the on-field achievement by female athletes but efforts, contributions and impacts from female coaches, referees, journalists, photographers, event staff, volunteers, behind-the-scene personnel and more.

This platform is led by the team organized by AIPS ASIA Executive Board Member Hailun Chi, CTSJF, with the support of Chinese Taipei Sports Journalist Federation. By utilizing various media outlets such as print publication, website, social media such as Facebook etc., this platform is look forward to contributing in advocating gender equality in sports and broadening impact from female sports participants.

THE W LOGO

DESIGN CONCEPT

The concept of the design originates from the lioness who is responsible of hunting in the pride. The design symbolizes the firm look of the lioness focusing on the prey. The characters of A and W each represents “Asia” and “Women” while the “classic blue” is adapted as the color-of-the-year in 2020 by Pantone, breaking the traditionally established impression of feminine pink.

DESIGNER – James Li (TPE)

PROFILE

Herosport (Taipei) Creative Director (2019-) 

Anta (Xiamen) High Level 3 Sneaker Designer (2018-2019) 

Xiaomi (Beijing / Guangdong) Footwear Designer (2017-2018)

Plugin B&V (Taipei) Visual/Product Designer

AWARD

Pensole World Sneaker Championship (Winner of Functional Apparel Design)