Women In Sports
Project Leader, Women In Sports
Through dialogues, sharing, and understanding, equality is within reach.
The W Logo Design Concept
The concept of the design originates from the lioness who is responsible of hunting in the pride. The design symbolizes the firm look of the lioness focusing on the prey. The characters of A and W each represents “Asia” and “Women” while the “classic blue” is adapted as the color-of-the-year in 2020 by Pantone, breaking the traditionally established impression of feminine pink.
DESIGNER – James Li (TPE)
Herosport (Taipei) Creative Director (2019-)
Anta (Xiamen) High Level 3 Sneaker Designer (2018-2019)
Xiaomi (Beijing / Guangdong) Footwear Designer (2017-2018)
Plugin B&V (Taipei) Visual/Product Designer
Pensole World Sneaker Championship (Winner of Functional Apparel Design)