Women In Sports

Helen Chi,
Project Leader, Women In Sports
戚海倫 /《女性在體壇》計畫發起人
Through dialogues, sharing, and understanding, equality is within reach.
透過對話、分享和理解,平權得以達成。
The W Logo Design Concept
The concept of the design originates from the lioness who is responsible of hunting in the pride. The design symbolizes the firm look of the lioness focusing on the prey. The characters of A and W each represents “Asia” and “Women” while the “classic blue” is adapted as the color-of-the-year in 2020 by Pantone, breaking the traditionally established impression of feminine pink.
DESIGNER – James Li (TPE)
PROFILE
Herosport (Taipei) Creative Director (2019-)
Anta (Xiamen) High Level 3 Sneaker Designer (2018-2019)
Xiaomi (Beijing / Guangdong) Footwear Designer (2017-2018)
Plugin B&V (Taipei) Visual/Product Designer
AWARD
Pensole World Sneaker Championship (Winner of Functional Apparel Design)
